BIGC Market Research ConsultantsBusiness Information Greater China
Founded in 1985 · Formerly Burke Taiwan · Taiwan Research Partner

40 Years of Research Depth,from Fieldwork toAI-enhanced Insight.

BIGC BIGC Market Research Consultants創立於 1985 年，前身為美國 Burke 市場研究公司台灣分公司。我們整合Qualitative、量化研究、外勤執行、資料檢核、統計解讀與 AI-assisted workflow，將深厚的Experience轉化為可落地的決策洞察。

了解ServicesSee method approach
BIGC 辦公室與研究空間
40 Years市場Experience
3,000+Accumulated projects
5,000,000+Accumulated records
100%Data entry and logic checks
Not Just Statistics, But Also Strategies.
QUALITATIVE RESEARCH · QUANTITATIVE SURVEY · FIELDWORK · DATA QUALITY · AI-ASSISTED WORKFLOW · INSIGHT SYNTHESIS · QUALITATIVE RESEARCH · QUANTITATIVE SURVEY · FIELDWORK · DATA QUALITY · AI-ASSISTED WORKFLOW · INSIGHT SYNTHESIS ·
About BIGC

Not just statistics, but strategic judgement.

Founded in 1985, BIGC was formerly the Taiwan branch of Burke Market Research. We provide consumer research, market intelligence, product and service testing, and public opinion research in Taiwan.

Our core work is translating business questions into executable methods, then developing strategic recommendations through fieldwork, statistics, data validation and researcher judgement.

Research, data and AI illustration
“ Not Just Statistics,
But Also Strategies. ”
Tailor-made design
Qual + Quant
Fieldwork
Statistics
Insight
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Founded in 1985Formerly Burke Taiwan
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40 Years專業經驗Deep roots in Taiwan
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Thousands of projectsAcross industries
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Millions of data recordsReal behavioral evidence
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International standardsESOMAR spirit
Research Flow / Services

From process to service, complete research solutions.

每一個環節都必須能支撐結論：研究問題、方法設計、現場資料、品質檢核、Statistics與策略詮釋必須彼此連貫。

1Client need
2Custom method
3Fieldwork
4Statistics
5Strategy

Marketing research

Product / service test

Satisfaction study

Public opinion

Qualitative

Quantitative

Data processing

AI-assisted workflow

AI & Method

AI raises standards, not shortcuts.

BIGC does not use AI to replace research. We use it to make research operations more reviewable, traceable and verifiable.

Method firstDefine questions, samples and standards before tools.
Field groundedReal respondents and field context remain core.
Human + AIAI improves sorting and detection; researchers keep interpretation.
Facility

Research facility in central Taipei.

BIGC’s office on Ren’ai Road supports group discussions, observation, interpretation, recording and live streaming.

One-way mirrorFull-size one-way mirrors.
Interpretation controlInterpretation and audio control.
HD recordingRecording and live streaming.
BIGC 團體訪問室與單面鏡觀察空間
Experience

Experience橫跨消費、金融、通路、醫藥、汽車、科技、媒體與公共議題。

We adapt recruitment, interviewing, quality checks and analysis to each industry context.

消費性商品 FMCGFMCG品牌策略、產品測試、包裝測試、廣告效果與消費者行為研究。
財務金融 FinanceFinance客戶滿意度、品牌研究、產品概念測試、通路與服務體驗研究。
零售與通路 RetailRetail通路研究、購物行為、消費者洞察、服務體驗與滿意度研究。
醫藥與化學 PharmaPharma醫藥品調查、醫師與病患研究、新藥上市追蹤與市場評估。
汽機車 AutomobileAutomobile品牌形象、產品測試、顧客滿意度、購車行為與市場趨勢研究。
資訊與通訊 IT / TelecomIT / Telecom用戶行為、服務體驗、產品概念測試、通訊市場與滿意度研究。
媒體與公關 Media / PRMedia / PR媒體接觸行為、廣告效果、公關議題、品牌聲量與形象研究。
政府與民意 Public OpinionPublic Opinion民意調查、政策評估、社會議題研究、公共服務滿意度研究。
Quality Control

Quality不是事後補救，而是從研究設計開始管理。

Training, pilots, supervision, callbacks, data entry, logic checks and researcher review form the quality process.

訪員訓練與試訪正式執行前校準題意、流程與樣本條件。
電話回訪確認受訪狀態、樣本適格性與資料可信度。
資料檢核資料輸入、欄位完整性與邏輯一致性檢查。
研究者判讀由內部研究團隊解讀結果並形成建議。
20%隨訪驗證追蹤現場訪問真實性與流程一致性。
30%電話回訪確認受訪狀態、內容與樣本適格性。
100%資料檢核輸入、邏輯與矛盾資料查核。
Team研究者判讀由內部研究團隊形成建議。
Contact

Turn data into usable market judgement with BIGC.

若您正在規劃消費者研究、品牌研究、產品測試、民意調查，或希望將 AI 更穩健地導入研究流程，歡迎與我們聯繫。

公司名稱BIGC Market Research Consultants股份有限公司 BIGC
地址106 台北市大安區仁愛路四段 29-2 號 3 樓
電話(02) 2773-0688
網站www.bigc.com.tw